MEDIABRANDS AUSTRALIA PTY LTD
ABN 19 002 966 001company
SydneyNSW2010Major Cities of AustraliaSEIFA Decile 8
ProcurementJusticeDonationsCharityFoundationEvidenceATO2 of 7 systems
Power Score
6.0
2 systems
Total Dollar Flow
$1.7B
All sources
Contracts
$716.6M
20 contracts
Justice Funding
$22.7M
26 programs
⚠
Revolving Door — 2 Influence Vectors
This entity operates across multiple influence channels simultaneously. Score: 11.0
Govt Contractor — $1.7B across 82 buyersReceives Funding — $22.7M
Power Profile
Procurement
$1.7B
82 govt buyers
Justice Funding
$22.7M
Relationships
30
Connected entities
NSW Jurisdiction Context
Youth justice outcomes for NSW — how this entity’s operating environment is performing.
Detention rate
3.6/10K
Indigenous overrep.
22x
Cost/day (detention)
$3,200
Avg daily detained
200
↑NSW Indigenous detention rate +45% over 4 years
↑NSW nightly detention population +23% over 3 years
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Government Funding
| Program | Total | Grants | Period |
|---|---|---|---|
| Media Buying Services For Bulk Billing For All Australians Campaign | $10.7M | 1 | 2025-26 – 2025-26 |
| Advertising | $5.9M | 1 | 2025-26 – 2025-26 |
| Media Buying Services for Sexually Transmissible Infections campaign phase 2 | $3.7M | 1 | 2025-26 – 2025-26 |
| Media Communications Activity | $550K | 1 | 2025-26 – 2025-26 |
| Media Services | $415K | 2 | 2025-26 – 2025-26 |
| Cancer Screening Social Media Reminder Buy | $231K | 1 | 2025-26 – 2025-26 |
| Moneysmart gen z consumer education campaign | $165K | 1 | 2025-26 – 2025-26 |
| Advertising Services | $154K | 1 | 2025-26 – 2025-26 |
| 2026 franchising advertising campaign | $150K | 1 | 2025-26 – 2025-26 |
| Provision of campaign advertising services | $132K | 2 | 2025-26 – 2025-26 |
| Skills for Education and Employment Program Paid Promotion FY2526 | $121K | 1 | 2025-26 – 2025-26 |
| 25CeSC124 - Media buy for parents webinar campaign | $88K | 1 | 2025-26 – 2025-26 |
| 26CeSC017 - Paid Search activity | $88K | 1 | 2025-26 – 2025-26 |
| Advertising - Commonwealth Parole Board member | $64K | 1 | 2025-26 – 2025-26 |
| Young workers 2026 advertising campaign | $50K | 1 | 2025-26 – 2025-26 |
| Social Media Advertising Services | $35K | 1 | 2025-26 – 2025-26 |
| Advertising for the NT and WA Campaign. | $35K | 1 | 2025-26 – 2025-26 |
| fees for VAMAC | $33K | 1 | 2025-26 – 2025-26 |
| Marketing and advertising purposes | $24K | 1 | 2025-26 – 2025-26 |
| Provision of advertising services | $17K | 1 | 2025-26 – 2025-26 |
| Social Media Campaign to Promote October Cancer Awareness Messages | $15K | 1 | 2025-26 – 2025-26 |
| Advertising - Administrative Review Tribunal | $15K | 1 | 2025-26 – 2025-26 |
| LinkedIn renewal | $15K | 1 | 2025-26 – 2025-26 |
| Advertising for General Members recruitment | $14K | 1 | 2025-26 – 2025-26 |
| Social Media Campaign to Promote September Cancer Awareness Messages | $12K | 1 | 2025-26 – 2025-26 |
| Public notice published in newspapers | $11K | 1 | 2025-26 – 2025-26 |
Federal Contracts1418 of 1719 MMR-applicable ($1.4B)
| Title | Value | Buyer | Period |
|---|---|---|---|
| Contract 013 | $120.0M | Tourism Australia | 2016-09-01 – 2021-08-30 |
| 4500143862 | $64.0M | Department of Health and Aged Care | 2021-06-24 – 2022-06-29 |
| 4500136702 | $55.0M | Department of Health and Aged Care | 2020-03-26 – 2020-06-29 |
| 4600090219 | $53.1M | Department of Defence | 2025-06-30 – 2026-06-29 |
| 4600030159 | $48.3M | Department of Defence | 2022-03-31 – 2023-06-29 |
| 4600011523 | $37.5M | Department of Defence | 2021-06-30 – 2022-06-29 |
| 4600005445 | $35.7M | Department of Defence | 2020-06-30 – 2021-06-29 |
| 4600003336 | $34.9M | Department of Defence | 2019-06-30 – 2020-06-29 |
| 4600001853 | $33.0M | Department of Defence | 2018-06-30 – 2019-06-29 |
| ABS2020.518 | $27.4M | Australian Bureau of Statistics | 2021-04-21 – 2021-12-30 |
| 4500140955 | $23.5M | Department of Health and Aged Care | 2021-01-21 – 2021-06-29 |
| 0070038591 | $22.6M | Department of Home Affairs | 2025-03-26 – 2026-06-29 |
| 45409274 | $21.7M | Department of Families, Housing, Community Services and Indigenous Affairs | 2012-06-03 – 2013-06-29 |
| PO4050 | $21.5M | Australian Electoral Commission | 2013-07-27 – 2013-09-13 |
| 90012493 | $21.4M | Department of Social Services | 2020-04-23 – 2021-01-30 |
| 004873 | $20.1M | Australian Electoral Commission | 2025-03-27 – 2025-06-29 |
| 4500148570 | $19.8M | Department of Health and Aged Care | 2022-06-30 – 2023-06-29 |
| SRC001365 | $19.2M | Australian Electoral Commission | 2022-04-09 – 2022-08-30 |
| CRN86329 | $19.1M | Department of Education Employment and Workplace Relations | 2013-05-01 – 2013-08-29 |
| AEC19/146 | $18.8M | Australian Electoral Commission | 2019-04-10 – 2019-05-17 |