Paying and playing: Assessing and regulating digital games-as-a-service . The digital games industry has turned to a service-based business model reliant on the generation of continuous user revenue.

Description

Paying and playing: Assessing and regulating digital games-as-a-service . The digital games industry has turned to a service-based business model reliant on the generation of continuous user revenue. This project assesses the implications of service-based monetisation for how games are designed, consumed, and regulated, focusing on three controversial, yet insufficiently understood monetisation strategies: advertising, in-game transactions, and blockchain-based play. While promising benefit for consumers and industry, these monetisation strategies carry the potential for risks like surveillance, harmful advertising, and predatory design. Discoveries from this project will help policymakers, industry, and consumers regulate, design, and use games featuring service-based monetisation in effective and ethical ways.. Scheme: Discovery Early Career Researcher Award. Field: 4701 - Communication and Media Studies. Lead: Dr Ben Egliston