The Australian experience of automated advertising on digital platforms. This project aims to produce new knowledge about how the advertising practices of global digital platforms have developed and h

Description

The Australian experience of automated advertising on digital platforms. This project aims to produce new knowledge about how the advertising practices of global digital platforms have developed and how they impact Australians. Expected outcomes include new digital research approaches to investigate how Australians are tracked and targeted by automated and algorithmic advertising. The project will benefit scholarly and public understanding of how advertising on digital platforms represents and classifies Australians, including whether their models discriminate by race, gender, age or class. The project will produce novel and transferable approaches for studying digital media industries and cultures that envision forms of automated media accountable to shared values through public and policy engagement. . Scheme: Discovery Projects. Field: 4701 - Communication and Media Studies. Lead: Prof Nicholas Carah